While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR)…
Content strategists are often the person on a UX team who work closest with internal stakeholders (all the…
Selling (personal selling) Advertising Sales promotion Direct marketing Publicity and public relations Sponsorship Exhibitions Packaging Which element of…
Based on some of the highest paying marketing/advertising jobs, you’ll find that marketers can earn over $140,000 a…
Public relations can have a strong impact on public awareness at a much lower cost than advertising can.…
A key definition of IMC belongs to Philip Kotler who, in 1999, referred to BMI as “the concept…
Marketing roles typically require a bachelor’s degree at minimum. An advanced degree such as an MBA in marketing…
The Communications & Pr manager is primarily responsible for maintaining and improving the public image of the organisation.…
In contrast, marketing is about promotion. It’s a natural step after PR to effectively deliver your products or…
Many professional and national sports organizations spend millions of dollars in employing brand managers who can effectively develop,…