Define clear objectives Use objectives to choose actions and set KPIs Develop integrated campaigns Make sure sales and…
Raw leads are unfiltered, undifferentiated, and unqualified contacts generated by marketing activities such as content downloads, social media…
Bundle pricing is a strategy where companies combine complementary products / services together and offer them at a…
Step 1: Set the Goals and Budget for Your Event Step 2: Set Event Content Creation and Management…
Your Marketing strategy: Consumer Segmentation Definition Consumer segmentation is the practice of dividing a customer base into groups…
The Telephone Consumer Protection Act (TCPA) is a United States federal law that requires businesses to get expressed…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…
Nike brand strategy is to build a powerful brand – so powerful that it inspires fervent customer loyalty…
5 Trends Emerge in the Gartner hype cycle for Emerging Technologies, 2018. Widespread artificial intelligence, biohacking, new platforms…
Apple’s social media strategy is minimalistic. Their Instagram content is simply just curated user images. While they’re not…