Email segmentation is the division of email marketing subscribers into smaller groups based on specific criteria. Segmentation is…
There are, broadly speaking, two approaches to segmentation: a priori (or prescriptive) and post hoc (or exploratory). How…
Analytics typically involve technology that can collect and measure sales data, such as reach, purchases and customer interactions…
Loyalty marketing is a strategy built around growing and retaining existing customers through incentives such as free gifts,…
Sin of the Hidden Trade-Off Sin of No Proof Sin of Vagueness Sin of Irrelevance Sin of Lesser…
Choose Your Target Audience Conduct Marketing Research Choose Your Platform Decide on a Budget Craft a Message Get…
Welcome to the age of the 4Es instead. The “4Es” of Marketing are “Experience”, “Everyplace”, “Exchange” and “Evangelism”.…
An affiliate receives a commission when a specific action set by you—the affiliate program owner—is completed. A partner…
Passion for Solving Customer problems: A great product marketer must have empathy and understanding of the pain customers…
A marketing plan is a living blueprint, lining up your marketing and business goals with plans of action…