Here’s are a few examples of B2B eCommerce providers. B2C: Business to Consumer. Businesses that have individual consumers…
Use an online marketplace Work with a foreign distributor Enter into a partnership What are equity modes of…
Email segmentation is the division of email marketing subscribers into smaller groups based on specific criteria. Segmentation is…
There are, broadly speaking, two approaches to segmentation: a priori (or prescriptive) and post hoc (or exploratory). How…
Analytics typically involve technology that can collect and measure sales data, such as reach, purchases and customer interactions…
Loyalty marketing is a strategy built around growing and retaining existing customers through incentives such as free gifts,…
Sin of the Hidden Trade-Off Sin of No Proof Sin of Vagueness Sin of Irrelevance Sin of Lesser…
Choose Your Target Audience Conduct Marketing Research Choose Your Platform Decide on a Budget Craft a Message Get…
Welcome to the age of the 4Es instead. The “4Es” of Marketing are “Experience”, “Everyplace”, “Exchange” and “Evangelism”.…
An affiliate receives a commission when a specific action set by you—the affiliate program owner—is completed. A partner…