Brand extensions can also benefit the parent brand by creating a greater sense of loyalty, reaffirming the brand…
Nike’s brand is ranked #7 in the list of Global Top 100 Brands, as rated by customers of…
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are…
Dior uses a mix of demographic, psychographic and behavioural segmentation strategies to make its offering available to the…
Discharges Board Responsibility Forces An Objective Assessment Provides a Framework For Decision-Making Supports Understanding & Buy-In Enables Measurement…
These companies make and sell products that are intended for direct use by the buyers for their own…
We transform and orchestrate marketing and sales operations through automated, outcome-based campaigns across the buyer journey to accelerate…
One of the key advantages of investing in branding is that it allows businesses to build a strong…
Focus on value—not price Find your fanboys (and fangirls) Simplicity is key in everything Know what you stand…
Brand Management is a career within marketing and a very important one. Interesting too, with growth opportunities across…