In the case of segmentation by industry, businesses will ‘segment’ their audience based on the industry they sit…
Sponsorships are the financial or in-kind support of activities. Businesses often sponsor events, trade shows, groups, or charity…
Online advertising has created a shift to digital agencies by advertisers. A digital agency focuses more on marketing…
Deeper Insights Into the Premium Pricing Strategy Premium pricing, also referred to as “image pricing” or “prestige pricing,”…
Most of PepsiCo’s products are priced based on the market-oriented pricing strategy. The company’s objective in using this…
Your prospects of success is an assumption made regarding your chances of successfully pursuing or defending a dispute…
Cultural branding is a term most often used for consumer brands like Coca-Cola and Harley-Davidson, depicting a lifestyle…
Sign in to your Google ads account In the page menu on the left, click Campaigns Click the…
Relationship marketing refers to the various strategies and processes of building long-term relationships with customers. Examples of relationship…
A marketing budget is simply an instrument to help you achieve your business goals. If your goals aren’t…