Focuses on customer wants and expectations Provides personalized and quality customer experience Identifies ‘at risk’ customers and implements…
A local advertising agency is an organization that manages different types of media for businesses in its geographic…
Ask for referrals Conduct regular customer care calls Lead nurturing: Keep in contact with past referrals Be a…
Let’s understand the relationship between brand preference and brand loyalty. Preference and loyalty are not the same. A…
Competitive pricing is the process of strategically selecting price points for your goods or services based on competitor…
More profit margin No expense of store maintenance Personal contact with customers No advertising and marketing expenses Personalized…
Multi-level Marketing (MLM) or network marketing, is individuals selling products to the public – often by word of…
Executive Summary Situational Analysis Opportunities / Issue Analysis—SWOT Analysis Objectives Marketing Strategy Action Program (the operational marketing plan…
What is benefit segmentation? Benefit segmentation is the categorization of your target audience based on the value they’ll…
Price is perhaps the most important component of the marketing mix because it ultimately determines the income flow,…