As a global marketing professional or global marketing manager, you are responsible for handling the promotion of your…
In the cybersecurity sphere, brand exploitation occurs when bad actors exploit a brand’s digital presence in order to…
An example of a corporate vertical marketing system would be a company such as Apple selling the products…
SEMrush. This is the ultimate competitor analysis tool because it’s an all-in-one digital marketing suite that covers SEO,…
A comparable company analysis (CCA) is a process used to evaluate the value of a company using the…
Your employer brand is your identity as an employer, and it can influence candidates deciding if they want…
In general, Nestle’s growth strategy had been to enter emerging markets early – before competitors – and build…
Jeff King – CEO – Barkley | LinkedIn. What kind of company is Barkley Barkley (formerly Barkley Evergreen…
False Advertisement Negative Marketing Unethical Data Gathering Pricing Techniques Predatory Pricing Bait and Switch What is unethical marketing…
Importance of Marketing Planning Marketing plans and strategies are important because they make sales easier for any business…