Opportunities. Opportunities in SWOT result from your existing strengths and weaknesses, along with any external initiatives that will…
Forecasting vs predictive analytics: which is more accurate? At first glance, forecasting may sound more accurate than predictive…
In product marketing, the in-house team or a digital marketing agency will promote and sell a specific product.…
Promotion. Promotion is how you advertise your product or service. Through promotion, you will get the word out…
Marketing strategy is shaped both by business strategy and brand strategy. Whereas branding is strategic, marketing is more…
Do Your Market Research Use Your Pharmacy’s Floor Plan to Your Advantage Train Your Pharmacy Team to Cross-Sell…
Consumer markets can be segmented using a multitude of variables from four main categories: Demographic: age, years of…
Understand what your customers want Capture your audience’s attention Nurture relationships Prepare for the meeting Follow up regularly…
Customer segmentation is the process by which you divide your customers into segments up based on common characteristics…
You can evaluate the market potential of a segment by looking at the number of potential customers in…