The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the…
Having a McDonald’s job on your resume is actually worth gold. McDonald’s teaches you some super key skills…
Choose Your Social Platform Give Your Content a Personal Touch Start a Blog or Vlog YouTube Channel Segment…
Advertising specialists are responsible for transforming creative ideas into advertising campaigns. They might specialise in advertising channels like…
Brand equity refers to a value premium that a company generates from a product with a recognizable name…
total product concept highlights the idea that customers purchase more than a tangible product; they purchase the benefit…
He/She arranges for briefings, contributes to relations efforts and oversees media coverage. He/She also identifies areas that affect…
By 2030, McDonald’s has committed to reducing greenhouse gas emissions by 36%, globally, saving 150 million metric tonnes…
In its simplest form, a brand name is a form of a signature that gives credit to the…
The marketing mix refers to a company’s combination of actions and techniques, for promoting its brand or product…