The purpose of a competitor analysis is to understand your competitors’ strengths and weaknesses in comparison to your…
Definition of strategic marketing management Strategic marketing management is the process of implementing your business’ mission through specific…
Demographic Segmentation Behavioral Segmentation Geographic Segmentation Psychographic Segmentation What are the 5 market segments There are many ways…
Monitoring your competitors also gives you the ability to avoid wrong business decisions. You can use their failed…
There are three primary types of competition: direct, indirect, and replacement competitors. Direct competitors are the most recognizable…
If a competitor only sells one product, this may be seen as a weakness as the competitor will…
Price skimming is a common strategy among tech giants like Apple, Sony Playstation, Samsung, etc. It is also…
Amazon psychographic segmentation With around 120 million products for sale on its site, the Amazon target audience comes…
Job Description Analyse potential market and product gaps across the company’s new and existing portfolio along with value…
Consumer purchases typically involve an individual decision maker in a single-step transaction. Compared with consumer decision making, business…