Underserved niche markets are the secret weapon that even startups can take advantage of because, despite having monopolies…
Identify competitors Analyze competitors’ online presence Check online reviews Talk to competitors’ customers Identify their strengths and weaknesses…
There are countless profitable niches you can pursue, with the opportunity to niche down even further. The key…
Recent data looked at the ten most popular searches on Google. It shows that the most searched word…
Penetration pricing Economy pricing Premium pricing Price skimming What are the factors that affect international pricing? National Market…
Simply put, it’s a strategy that targets a highly specific group of people based on shared interests and/or…
Horizontal Marketing For example, a reseller of general office furniture is probably not going to target (sell to)…
Customer needs surveys Questions can include: Questions about positive and negative word associations with your brand. Questions where…
Understanding that music and podcasts accompany people wherever they go and whatever they do, Spotify positions itself as…
Amazon benefits by eliminating the cost of checkout personnel. Customers use an Amazon Go app and scan their…