According to global strategist and author Prof Pankaj Ghemawat , the major threats to sustainability are imitation, substitution,…
Customers reign supreme Customers are ALWAYS connected Customers expect personal interactions Customers won’t wait for items they want…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…
An industry is a group of companies that are related based on their primary business activities. What is…
Amazon. Amazon is another good example of a blue ocean strategy. Its founder, Jeff Bezos, set out to…
2. Price. Price is the amount that consumers will be willing to pay for a product. Marketers must…
Add more extensions Cut duplicate keywords Leverage branded terms for high quality scores Implement UTM tracking Keep keyword…
Step 1: Identify Your True Competitors Step 2: Categorize the Competition Step 3: Read Competitor Content Step 4:…
Starbucks is a bigger company in terms of market capitalization and the number of stores globally. Starbucks has…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…