Horizontal Marketing For example, a reseller of general office furniture is probably not going to target (sell to)…
Customer needs surveys Questions can include: Questions about positive and negative word associations with your brand. Questions where…
Why is Step 6 of the planning process so important? It is needed to determine if the selected…
There are four types of competition in a free market system: perfect competition, monopolistic competition, oligopoly, and monopoly.…
The best time to post to Facebook is between 1pm – 3pm on during the week and Saturdays.…
Marketing intelligence engine (MIE) is a complete, connected, and conscious platform with the sole purpose of helping people…
A competitive analysis should examine your competitors’ features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and…
McDonald’s Positioning Statement: For individuals looking for a quick-service restaurant with an exceptional customer experience, McDonald’s is a…
What Does Retail price mean? The retail price is the price that the customers pay for the final…
Premium pricing (also called image pricing or prestige pricing) is the practice of keeping the price of one…