Though Amazon may be dominant on its platform, with a steady stream of entrants into the market, it…
There are three primary types of competition: direct, indirect, and replacement competitors. Direct competitors are the most recognizable…
Make Your Emails Mobile-Friendly Give Mobile Customers What They Need Invite List Sign-ups via Text Message and Quick-Response…
The main modes of entry are exporting, licensing, franchise, joint ventures and FDI (Foreign Direct Investment). Direct export…
Do the market research before you launch Beware of ‘no competitors’ Know your past and future competitors Figure…
• Niche markets usually allow for higher prices than larger. markets due to the lack of competition and…
Good examples of price skimming include innovative electronic products, such as the Apple iphone and Sony PlayStation 3.…
The razor-razorblade pricing strategy was popularized by the Disposable safety razor inventor gillette, which sold razors at cost…
Cost-plus pricing Competitive pricing Price skimming Penetration pricing Value-based pricing What is premium strategy Deeper Insights Into the…
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers…