Coca Cola is a leading brand with several sources of competitive advantage. Its market leading position is owing…
In the world of blue ocean strategy, Zoom may be a value innovator as it offered a quantum…
Expand the Customer Base Increase the Usage Rate Invest in Research and Development Modify the Product Price to…
Do the market research before you launch Beware of ‘no competitors’ Know your past and future competitors Figure…
Pet products Subscription Home office equipment ReCommerce Eco-friendly products Health & Wellness products Educational toys Online course Which…
Learn How to Handle Competition in Business Know Your Customers Understand the Competition Highlight Your Difference Clarify Your…
For example, a firm needs to price a new coffee maker. The firm’s competitors sell it at $25,…
Product Positioning vs Brand positioning product positioning is the process used to determine how to best communicate product…
A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is a strategic planning technique designed to help you get…
Your company’s competitors Competitor product summaries Competitor strengths and weaknesses The strategies used by each competitor to achieve…