Price-based positioning Lifestyle-based positioning Characteristics-based positioning Quality- or prestige-based positioning What are the 4 types of messages? Verbal…
Complete your competitor profile Discover your competitive advantage Compare your target markets and market share Compare your product…
Competition Political Climate State of the Economy Trends Technology Adapting to Changes What is the most significant trend…
People who do not use mainstream financial services, such as checking or savings accounts, and primarily conduct transaction…
If a competitor only sells one product, this may be seen as a weakness as the competitor will…
Go to your Audiences Check the boxes next to the audiences you want to share Click the Share…
Marketing intelligence (MI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the…
Identify Competitors Know the Objectives Earmark the Evaluation areas Know the Stakeholders Choose Data Sources Competitive Intelligence Templates…
Marketing intelligence engine (MIE) is a complete, connected, and conscious platform with the sole purpose of helping people…
1) Hermes 2) Gucci 3) Prada 4) Chanel 5) Burberry 6) Coach 7) Fendi 8) Versace What is…