Market intelligence is gathering data in real time from the market and further understanding the customers, trends, behaviors,…
Product Differentiation Service Differentiation Distribution Differentiation Relationship Differentiation Image/Reputation Differentiation Price Differentiation What is product differentiation Product differentiation…
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a soft…
Inclusivity Connection Drive Is Target considered cheap Target food prices: grocery prices are a tie. Are Target groceries…
Zara’s strategy is to offer a higher number of available products than its competitors. While most clothing retailers…
Cost Based Pricing – Uses cost as its primary decision factor Market Value Pricing – Pricing is based…
A competitive strategy is a long-term marketing plan that companies develop to defend their market position and gain…
These chains include: Tesco: The UK’s largest supermarket chain has around 4,000 stores and a product range that…
Stp marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the STP process, you segment your…
Their increasing success over the past decades was because of the company’s ability to understand their diverse target…