But Google’s main business is online advertising. In 2020, Alphabet generated almost $183 billion in revenue. Of that,…
Brand positioning has been defined by Kotler as “the act of designing the company’s offering and image to…
Over time, we’ve made many improvements including the example about taking shopping, video and other results into account.…
Promotions – Aldi uses a combination of above-the-line and below-the-line promotions with a focus on its ‘Like Brands’…
Positioning based on product characteristics Positioning based on price Positioning based on quality or luxury Positioning based on…
Price skimming examples Electronic products – take the Apple iPhone, for example – often utilize a price skimming…
Price skimming sets prices higher to attract customers most interested in the product or service to maximize short-term…
THE THREE Cs – Strategic marketing It consists of the company, the customer, and the competition, which are…
Power Rule Sum and Difference Rule Product Rule Quotient Rule Chain Rule What does differentiation mean in marketing…
Monitoring your competitors also gives you the ability to avoid wrong business decisions. You can use their failed…