Positioning based on product characteristics Positioning based on price Positioning based on quality or luxury Positioning based on…
Price skimming examples Electronic products – take the Apple iPhone, for example – often utilize a price skimming…
Price skimming sets prices higher to attract customers most interested in the product or service to maximize short-term…
THE THREE Cs – Strategic marketing It consists of the company, the customer, and the competition, which are…
Power Rule Sum and Difference Rule Product Rule Quotient Rule Chain Rule What does differentiation mean in marketing…
Monitoring your competitors also gives you the ability to avoid wrong business decisions. You can use their failed…
For example, a firm needs to price a new coffee maker. The firm’s competitors sell it at $25,…
Create a competitor overview Conduct market research Compare product features Compare product marketing Use a SWOT analysis Identify…
LinkedIn is different than other social networking sites in that it’s designed solely for the purpose of professional…
Your Understanding Of Your Target Market Communicating The Value To Your Customers Watching The Data Focus Passion How…