Students, office workers and even travellers are their target market. The price of the products of Jollibee are…
The music playing during this Ikea advert is a song called ‘Shook’ that was recorded by the American…
IKEA target young and cost-conscious customers who are usually students or young adult professionals. Their salary ranged between…
Amazon PPC Advertising Amazon ads are similar to Google search ads. They appear when a user searches on…
Do the market research before you launch Beware of ‘no competitors’ Know your past and future competitors Figure…
Market intelligence is gathering data in real time from the market and further understanding the customers, trends, behaviors,…
Product Differentiation Service Differentiation Distribution Differentiation Relationship Differentiation Image/Reputation Differentiation Price Differentiation What is product differentiation Product differentiation…
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a soft…
Inclusivity Connection Drive Is Target considered cheap Target food prices: grocery prices are a tie. Are Target groceries…
Zara’s strategy is to offer a higher number of available products than its competitors. While most clothing retailers…