Concentric diversification Horizontal diversification Conglomerate diversification General Electric Walt Disney Which growth strategy is best One growth strategy…
There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior.…
Airline Industry Car Rental Water Transport Coach Services Railway Spacecraft Hotels Shared Accommodation What is hospitality and tourism…
The Three Rs of customer service marketing are Relatable, Relevant, and Respectful and they are vital to the…
What is Marketing Mix. Definition: The marketing mix refers to the set of actions, or tactics, that a…
Marketing is not more important than branding. Both branding and marketing work in sync with one another. They…
Basic marketing Reactive marketing Accountable marketing Proactive marketing Partnership marketing What are the 5 characteristics of relationship marketing?…
Companies recognized for excellent performance with database marketing included Microsoft, Farmers Insurance, General Motors, IBM, and the Whirlpool…
A retail strategy is the process you use to develop your products or services and sell them to…
There are 4 main types of consumer goods. They are convenience goods, speciality goods, shopping goods, and unsought…