[A co-marketing alliance] refers to lateral collaboration between companies from different sectors. The participants are at the same…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
It involves the 7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements that help…
A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Implementing a successful…
Within the communications mix there are usually said to be five elements: (1) advertising; (2) direct marketing; (3)…
The four Ps of marketing are: Product: What you sell. Could be a physical good, services, consulting, etc.…
Contents of a Feasibility Study Description of Product or Service. Technology Considerations. Product or Service Marketplace. Identification of…
Words to avoid Research Pay attention to non-verbal cues Be careful Frame your message Is your audience ‘with…
Disable or Enable Lazy Loading in Chrome browser To disable them, hit the drop-down arrow, adjacent to the…
What Is B2B and B2C? B2B refers to a “business-to-business” company that provides services or products to other…