Customer Lifecycle Stage: Acquisition, Conversion, Retention, Loyalty. What is a butterfly in marketing “Butterfly customers” are defined by…
A product strategy is a high-level plan describing what a business hopes to accomplish with its product and…
Marketing communication helps move products, services, and ideas from manufacturers to end users and builds and maintains relationships…
Take an authoritative tone throughout the process Develop and express your expertise Sell with empathy and a personal…
Concentric diversification Horizontal diversification Conglomerate diversification General Electric Walt Disney Which growth strategy is best One growth strategy…
There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior.…
Airline Industry Car Rental Water Transport Coach Services Railway Spacecraft Hotels Shared Accommodation What is hospitality and tourism…
The Three Rs of customer service marketing are Relatable, Relevant, and Respectful and they are vital to the…
What is Marketing Mix. Definition: The marketing mix refers to the set of actions, or tactics, that a…
Marketing is not more important than branding. Both branding and marketing work in sync with one another. They…