Customer relations refers to the methods a company uses to engage with its customers and improve the customer…
Identify your marketing channels/strategies/activities Identify your goals and objectives Gather data Make a comparison Identify issues and gaps…
“A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort,…
The ideal mindset of a modern marketer requires the soft skills that can’t be automated. This is supported…
There are at least three classes of methodologies to measure brand preference directly: Survey questions (self-report, unaided preference)…
The term “digital native media” describes media companies that were born and grown entirely online. What should I…
A high quality score indicates alignment between consumers and marketers. It indicates that you’ve done your research, you…
What does it mean when it’s referred to as the RACE Framework? The RACE mnemonic provides a concise…
Marketing Communication – Top 5 Elements: Advertising, Direct Marketing, Personal Selling, Public Relation and Sales Promotion. The five…
Customer Lifecycle Stage: Acquisition, Conversion, Retention, Loyalty. What is a butterfly in marketing “Butterfly customers” are defined by…