There are 4 main types of consumer goods. They are convenience goods, speciality goods, shopping goods, and unsought…
Six common factors that motivate salespeople are: Opportunity. Teamwork. Independence. Visibility. What is the key to B2b sales…
Market Research Target Market Product Competition Mission Statement Market Strategies Pricing, Positioning, and Branding Budget What are the…
There are four fundamental criteria for segmentation: geographic, demographic, psychographic and behavioral. In geographic segmentation, the market is…
Gather new material Thoroughly work over the materials in your mind Step away from the problem Let your…
When communication is effective, it leaves all parties involved satisfied and feeling accomplished. By delivering messages clearly, there…
These seven are: product, price, promotion, place, packaging, positioning and people. How many types of marketing are there…
[A co-marketing alliance] refers to lateral collaboration between companies from different sectors. The participants are at the same…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
It involves the 7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements that help…