“A marketing information system is a continuing and interacting structure of people, equipment and procedures to gather, sort,…
The ideal mindset of a modern marketer requires the soft skills that can’t be automated. This is supported…
There are at least three classes of methodologies to measure brand preference directly: Survey questions (self-report, unaided preference)…
The term “digital native media” describes media companies that were born and grown entirely online. What should I…
A high quality score indicates alignment between consumers and marketers. It indicates that you’ve done your research, you…