Strategic Selling with Perspective delivers a selling process and action plan to successfully sell solutions that require approval…
Consumers are the main source of demand for all the goods. The producers of industrial goods or the…
These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change…
Product personality refers to the set of personality characteristics that people use to describe a specific product. Product…
Company (costs, company goals) Customers (price sensitivity, segments, consumer preferences) Competition (market structure and intensity of competition) Channels…
Unified marketing is about bringing all of your revenue generation activities into one system. A solid unified marketing…
The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate. What is price in principles of marketing…
Marketing is about building awareness of your product and building relationships. This marketing 101 guide explains how to…
The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to…
Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop…