What do the consumers of my product/service want? What are the benefits it offers? What needs does it…
Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail) Focus groups Visits to competitors’ locations…
A media mix is the blend of paid communication channels that an organization uses to get its messaging…
A strategy canvas is a line graph that plots a business’s key factors (such as price, customer service,…
How much does a Digital advertising make? As of Sep 16, 2022, the average annual pay for a…
Market research is defined as the process of evaluating the feasibility of a new product or service, through…
Strategic Selling with Perspective delivers a selling process and action plan to successfully sell solutions that require approval…
Consumers are the main source of demand for all the goods. The producers of industrial goods or the…
These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change…
Product personality refers to the set of personality characteristics that people use to describe a specific product. Product…