A 2017 report by the State of Inbound claimed that the biggest challenge which marketers face is the…
Marketing managers usually need at least a bachelor’s degree. Some employers do not require specific training, but many…
The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff.…
1.- Not knowing how to explain the product or service you want to sell 2.- Not finding your…
Essentially, it is about making a hotel as appealing as possible, in order to attract as many guests…
What Is the Evolution of Marketing? Marketing evolution refers to the distinct phases that businesses have gone through…
1) Travel is a legal right, 2) Reliable and safe transportation must be readily available, 3) Safe and…
Segmentation is the process of dividing a company’s target market into groups of potential customers with similar needs…
What do the consumers of my product/service want? What are the benefits it offers? What needs does it…
Interviews (telephone or face-to-face) Surveys (online or mail) Questionnaires (online or mail) Focus groups Visits to competitors’ locations…