The product development process encompasses all steps needed to take a product from concept to market availability. This…
Step 1: Determine Your Objective and Budget Step 2: Identify Your Target Audience Step 3: Create Your Message…
The four Ps (predictive, preventive, personalized, participative) [3] (Box 21.1) represent the cornerstones of a model of clinical…
Choose a timely, relevant, and interesting topic Find your keywords Read what your competitors say Research your topic…
Marketing Management,Fifteenth edition paperback – January 1, 2016. What is the latest edition of Philip Kotler Marketing Management…
A 2017 report by the State of Inbound claimed that the biggest challenge which marketers face is the…
Marketing managers usually need at least a bachelor’s degree. Some employers do not require specific training, but many…
The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff.…
1.- Not knowing how to explain the product or service you want to sell 2.- Not finding your…
Essentially, it is about making a hotel as appealing as possible, in order to attract as many guests…