Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a…
Your personal brand is made up of a distinctive combination of experiences, skills, values, and attitudes that make…
Keeping with a regular strategy not only helps create a better customer experience but it also helps build…
Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses.…
Cialdini’s Six Principles of Influence are reciprocity, scarcity, authority, commitment, liking and commitment. What is Cialdini principle Cialdini’s…
New category products A new category product is when a company diversified his product range into a product…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online…