Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event.…
Direct marketing is a promotional method that involves presenting information about your company, product, or service to your…
The Benefits of Social Media and Hashtag Unity This “hashtag unity,” to coin a term, is as real…
Coherence Consistency Continuity Complimentary Effectiveness What are the elements of integrated marketing communications The elements of integrated marketing…
A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Implementing a successful…
The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received…