In a supply chain, a distribution network is an interconnected group of storage facilities and transportation systems that…
No, a revolution! Selling directly to end-consumers without going through distributors: the D2C “direct-to-consumer” model bypasses the traditional…
Brand extension is the introduction of a new product that relies on the name and reputation of an…
It’s also important to understand that social media itself isn’t word of mouth; it’s one way that word…
Consumer behaviour analysts, also titled as Market researchers or Consumer/Marketing specialists, dive inside the psychology involved with marketing…
Direct to consumer is when a brand sells their product to the end user. In the past, brands…
Advertising is generally a better promotional tool than sales promotion when it comes to closing a sale. What…
A core product is a company’s primary promotion, service or product that can be purchased by a consumer.…
As the name implies, behavioral segmentation in marketing is a method of grouping customers by their behavior patterns.…
Direct marketing is a promotional method that involves presenting information about your company, product, or service to your…