Word of mouth is influential throughout the consumer decision journey. It’s also the most disruptive factor. Word of…
The American marketing association defines IMC as “a planning process designed to assure that all brand contacts received…
This is the group of customers that may require more attention by marketing managers, since the payoff will…
Amazon has grown from an online bookstore to a technological colossus in just over 20 years. It has…
Most locations require you to have a business license and sales tax registration if you make more than…
Direct to consumer is a sales strategy where manufacturers and CPG (consumer packaged goods) brands sell their products…
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal…
Objectives Costs Elasticity of Demand Competition Distribution Channels Buying Pattern of the Consumer Economic Environment Market Position of…
As the names suggest, Business-to-Government (B2G) and Government-to-Government (G2G) events allow dialogues between businesses and government agencies. Which…
Creative strategy and Planning Email Marketing Paid Social Influencer Marketing Paid Search and SEO What marketing strategies do…