Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These…
B2B and B2C are not mutually exclusive. Is Apple a c2b Apple is a B2B brand as much…
Experiential marketing is marketing strategy that engages the consumer and creates real-life experience that will be remembered. This…
There are four basic elements of the marketing mix- product, pricing, place and promotion. All the four elements…
Persuasive advertising strategies belong to three overall categories: Ethos: Appeals to ethics, character and credibility. Logos: Appeals to…
Nike is a great example of how to use LinkedIn to push video content. The brand features motivational…
As an acronym, AIDA breaks down into the steps required for successful marketing: Attention, Interest, Desire (or, in…
Direct-to-consumer vs. At its core, DTC means selling your own products to the customer yourself instead of selling…
What Is Mass Marketing? Mass marketing (or undifferentiated marketing) is a business marketing approach that seeks to advertise…
Comparative methods measure the effects that marketing programmes have on consumer’s perception of the brand. They do it…