A company will often use a price skimming or penetration pricing strategy for new products. Companies that use…
What is DTC? First, what is direct to consumer (DTC) is a new way for manufacturers or CPG…
Extension strategies include rebranding, price discounting and seeking new markets. Rebranding is the creation of a new look…
2. Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of…
Digital marketing for luxury brands is called to capitalize on the relationship with the consumer, preserving and enhancing…
Conclusion. Mass marketing can be extremely effective to push new products or services, to increase brand awareness, and…
Localization Strategy Examples “their category teams who speak the local language, see the world through their eyes, and…
In the strictest sense, omnichannel marketing means offering customers a seamless brand, message, and experience across every channel…
What did our Salary Survey tell us about how happy B2B marketers are today? With an average salary…
A consumer is always the end user of a product or service, but might not have purchased it.…