What is CPG? You may be thinking, “What is considered a CPG?”; this refers to a consumer-packaged good.…
Cpg digital developed a consumer-centric approach, designed to target the most qualified users across all platforms. They also…
A push strategy tries to sell directly to the consumer, bypassing other distribution channels. An example of this…
Stp marketing (Segmentation Targeting, and Positioning) is a three-step marketing framework. With the Stp process, you segment your…
Direct selling is the selling of products in a non-retail setting, for example, at home, online, or other…
Consumer packaged goods (CPGs) is an industry term for merchandise that customers use up and replace on a…
A distribution channel strategy evaluates ways to improve the positioning of products to boost demand around them. Your…
Good examples of price skimming include innovative electronic products, such as the Apple iphone and Sony PlayStation 3.…
People are the transactional interface between the company and its customers so people deliver the service and they…
What is behavioral segmentation? Behavioral segmentation refers to a process in marketing which divides customers into segments depending…