A brand activation agency focuses on creating a genuine relationship between the brand and the consumer instead of…
A consumer is any person or group who is the final user of a product or service. Here…
In YouTube, click your avatar icon at the upper right and select YouTube Studio. Click Continue, then on…
Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product…
a marketing channel in which there are two levels of intermediaries (for example, a wholesaler and a retailer)…
Nike brand strategy is to build a powerful brand – so powerful that it inspires fervent customer loyalty…
Business-to-business (B2B) wholesale companies sell products in bulk to other companies. The purchasing company, either uses the products…
The consumer typically passes through five stages before he purchases: problem recognition, information search, evaluation of alternatives, purchase…
A customer community is an online or physical space for customers to connect on a regular basis to…
Marketers incorporate psychological tactics into their marketing strategies to tap into consumer behaviour. It allows them to find…