Brand over product Instead of going for a complicated marketing plan that focuses on products, Coca-Cola sells the…
We define customer strategy as the articulation of the distinctive value and experience your company will deliver to…
Analyze the Consumer Establish the Channel Objectives Specify Distribution Tasks Evaluate and Select Among Channel Alternatives Evaluating Channel…
D2C (direct-to-consumer) marketing has been around for decades. It’s a marketing strategy that involves manufacturing and selling products…
1. A buys a truck for plying it as a public carrier by himself, A is a consumer.…
A brand activation agency focuses on creating a genuine relationship between the brand and the consumer instead of…
A consumer is any person or group who is the final user of a product or service. Here…
In YouTube, click your avatar icon at the upper right and select YouTube Studio. Click Continue, then on…
Value-based pricing is a strategy of setting prices primarily based on a consumer’s perceived value of a product…
Experiential marketing is marketing strategy that engages the consumer and creates real-life experience that will be remembered. This…