Packaging is Part of the Product Packaging is more than just a box or wrapper that keeps products…
We call them the Four Cs, which are the company, the category, the consumer and culture. Within each…
Nike PUMA Under Armour New Balance ASICS FILA Hanesbrands Foot Locker What is Adidas psychographic Psychographic Segmentation This…
Functionality Price Convenience Experience Design Reliability Performance Efficiency What type of needs does a market meet What are…
Out-of-home advertising is any type of advertising that a user only sees while outside of their home. Things…
Segments of the oil and gas industry Upstream refers to exploration and production of crude oil and natural…
What is Trade Marketing? Trade marketing’s basic idea is to create a demand for products across various channels…
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from…
Functions of Distribution Channels – 3 Categories: Transactional Functions, Logistical Functions and Facilitating Functions. The main function of…
What is B2B in FMCG? FMCG B2B companies sell FMCG/Cpg products to other businesses, unlike B2c companies that…