The e-Business model, like any business model, describes how a company functions; how it provides a product or…
Marketers incorporate psychological tactics into their marketing strategies to tap into consumer behaviour. It allows them to find…
Outbound marketing strategies bring your messages to the people you want to see them—whether they are already searching…
Consumer database marketing is used by businesses that sell directly to a consumer, or B2C organizations. Data collected…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…
In a supply chain, a distribution network is an interconnected group of storage facilities and transportation systems that…
No, a revolution! Selling directly to end-consumers without going through distributors: the D2C “direct-to-consumer” model bypasses the traditional…
Brand extension is the introduction of a new product that relies on the name and reputation of an…
It’s also important to understand that social media itself isn’t word of mouth; it’s one way that word…
Consumer behaviour analysts, also titled as Market researchers or Consumer/Marketing specialists, dive inside the psychology involved with marketing…