A brand activation agency focuses on creating a genuine relationship between the brand and the consumer instead of…
Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant…
Direct to consumer is a sales strategy where manufacturers and CPG (consumer packaged goods) brands sell their products…
Examples of intermediary-oriented marketplaces, also known as “horizontal marketplaces,” include B2b ecommerce sites like Amazon business, Alibaba, AliExpress,…
Retail banks offer services such as the opening of savings or current account, credit cards, debit cards, housing…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
The results showed that they chose IKEA due to the cost-advantages and wide products assortment as there has…
Emotional branding is the process of forming a relationship between a consumer and a product or brand by…
The techniques of promotion used are-free samples, contests, coupons, demonstrations, price reductions, counter- display cards, etc. Free samples…
Disadvantages of Intensive Distribution The cost of distributing to multiple locations can be high. Products that are intensively…