The first step in identifying your target market is understanding what your products/services have to offer to a…
Adidas. With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. The brand actively serves…
Ecommerce share of total global retail sales This means ecommerce now accounts for 19.1% of total retail sales,…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
There are two types of sales promotions: consumer and trade. A consumer sales promotion targets the consumer or…
a category of goods and services which the buyer (a) is unaware of, or (b) would prefer not…
Word-of-mouth marketing (or WOM marketing) is when a consumer’s interest in a company’s product or service is reflected…
The most amazing part about our business is we are direct-to-consumer. We’re also B2B. Is Udemy b2b or…
Lifestyle is an attitude, and a way in which an individual stay in the society. The buying behavior…
Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of…