What did our Salary Survey tell us about how happy B2B marketers are today? With an average salary…
A consumer is always the end user of a product or service, but might not have purchased it.…
Gates, with the help of Allen, Ballmer, and others, built Microsoft, now valued at over a trillion dollars…
B2C stands for Business-to-Consumer and refers to goods or services sold by a business to end customers. DTC…
E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or…
The idea is simple: it involves selling a product, distributing promotional information, and personally connecting with target buyers.…
Products are offered free or at a low cost for buying a meticulous product. It is a momentary…
Channel marketing aims to reach customers at various brand touchpoints and maximize lifetime value. It’s finding partners to…
Channel marketing managers develop marketing strategies that target specific channels to promote products or services. They create marketing…
According to The Pipeline, 52% of marketers use three to four marketing channels. They ensure that products reach…