A monopoly is defined as a single seller or producer that excludes competition from providing the same product.…
In marketing, a need is the consumer’s desire to get functional utility out of an offering. It’s the…
Oreo’s target audience is children who are known for being incredibly imaginative and have small attention spans. Oreo…
The opposite of digital marketing is traditional marketing. Traditional marketing includes print magazine ads, direct mail, billboards, TV…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant…
There are a variety of different advertising approaches that your small business can take. You can focus on…
The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience…
Advertising proof. Shows exactly how an ad will appear in print. – Is sent to the advertiser for…
Working in sales can be incredibly stressful. According to US News, being a sales manager is among the…