It’s also important to understand that social media itself isn’t word of mouth; it’s one way that word…
Consumer behaviour analysts, also titled as Market researchers or Consumer/Marketing specialists, dive inside the psychology involved with marketing…
Direct to consumer is when a brand sells their product to the end user. In the past, brands…
Advertising is generally a better promotional tool than sales promotion when it comes to closing a sale. What…
A core product is a company’s primary promotion, service or product that can be purchased by a consumer.…
As the name implies, behavioral segmentation in marketing is a method of grouping customers by their behavior patterns.…
Push-Pull, a Vicious Cycle Push-pull is a form of psychological manipulation whereby a person repeatedly destroys intimacy in…
Digital distribution (also referred to as content delivery, online distribution, or electronic software distribution (ESD), among others) is…
A product line often evolves, as manufacturers want to take advantage of a brand’s value and the success…
Generate Online Traffic Staying Alive Better Conversion Rates Increasing Brand Loyalty Partnering up with Influencers Assessing the Competition…