Websites Email Digital advertising Events What are the 4 types of marketing channels Broadly, the four main types…
Price sensitivity can be measured by dividing the percentage change in quantity demanded by the percentage change in…
iiNet to buy Westnet for $81 million. What network is Internode Internode runs on the Vodafone 4G mobile…
In short, the product is everything that is made available to the consumer. In the 4 Ps strategy,…
Generally, promo codes provide discounts. Some promo codes offer cash back on purchases made using the card, which…
Indirect marketing is marketing focused on first gaining the trust of your potential customers. Its purpose is to…
Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its…
Direct to consumer is a sales strategy where manufacturers and CPG (consumer packaged goods) brands sell their products…
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal…
Objectives Costs Elasticity of Demand Competition Distribution Channels Buying Pattern of the Consumer Economic Environment Market Position of…