The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product,…
Aesthetic appeal Easy to read and understand Easy to navigate Fast loading Clear brand message Useful content SEO…
Advertising works by creating a pattern of associations that elicit an emotional connection or response in the intended…
There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels.…
Climate, competition, legal requirements, and the tax structure are types of environmental factors affecting the location decision. Availability…
Direct mail marketing is a type of direct marketing that’s delivered physically to a prospect’s mailbox through the…
Determine how your brand is currently positioning itself Identify your direct competitors Understand how each competitor is positioning…
Guerrilla marketing is an advertising approach that uses “guerrilla” warfare tactics, or the element of surprise, to attract…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…