Direct to consumer is a sales strategy where manufacturers and CPG (consumer packaged goods) brands sell their products…
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal…
Objectives Costs Elasticity of Demand Competition Distribution Channels Buying Pattern of the Consumer Economic Environment Market Position of…
As the names suggest, Business-to-Government (B2G) and Government-to-Government (G2G) events allow dialogues between businesses and government agencies. Which…
Creative strategy and Planning Email Marketing Paid Social Influencer Marketing Paid Search and SEO What marketing strategies do…
Brand awareness metrics are specific measures or data used to gauge a brand’s recognizability. They quantify whether your…
Recognizing or identifying the requirement for marketing channel design decisions Setting and coordinating distribution objectives Specifying distribution activities…
Marketing plays a critical role in sales. The marketing department introduces products to the consumer, and creates strategic…
Definition: The Term channel management is widely used in sales marketing parlance. It is defined as a process…
What’s the difference between customer and consumer? A customer always purchases a product or service, but might not…