Market Orientation Increases Customer Satisfaction and Loyalty. Paying attention to the customer increases loyalty and leads to repeat…
France. Welcoming more than 89 million visitors per year, France is the most visited country in the world.…
Functions of a Channel The primary purpose of any channel of distribution is to bridge the gap between…
What is a House of Brands? A House of Brands is in many ways the opposite of a…
Customer Consistency Creativity Culture Communication Change Channel What are the 5 C’s of marketing The 5 C’s stand…
This stands in contrast to business-to-business (B2B), or companies whose primary clients are other businesses. B2C companies operate…
As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it by far…
Direct selling refers to selling products directly to the consumer in a non-retail environment (i.e. the sales process…
In a direct sales model, a brand interacts with customers immediately. An example of a direct seller is…
In B2B, customers are investigating the ways they could keep time and money in their production process, while…