Direct selling refers to selling products directly to the consumer in a non-retail environment. Instead, sales occur at…
While he might have a billi in the bank, it’s not hugely surprising that Jay-Z is championing a…
Disadvantages of Study of Consumer behaviour: The marketers study the behaviour of consumer to mold it in favour…
Website Video Social media Paid search (search engine marketing) Email marketing Display ads Blogs Local marketing What are…
So we can say that Marketing Communications are basically messages and related media used for communicating with a…
During its 2021 fiscal year, Amway was the world’s leading direct selling company with global revenue of just…
A brand activation agency focuses on creating a genuine relationship between the brand and the consumer instead of…
Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant…
Direct to consumer is a sales strategy where manufacturers and CPG (consumer packaged goods) brands sell their products…
Examples of intermediary-oriented marketplaces, also known as “horizontal marketplaces,” include B2b ecommerce sites like Amazon business, Alibaba, AliExpress,…