The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. Who created the…
Historically, the most successful ecommerce type is the B2c model, as it follows the standard retail model. However,…
Build a skilled team Identify the problem Consult experts Determine the research design Develop the research instruments Collect…
SMS (Short message service), commonly referred to as “text messaging,” is a service for sending short messages of…
Amazon’s direct marketing is so advanced that they see what their customers are searching for, offer products that…
What is Consumer goods marketing? Plain and simple it’s the promotion of your products aimed directly at the…
Brand recognition is the extent to which a consumer can correctly identify your brand based on visual indicators…
Cpg marketing, also known as “Consumer packaged goods marketing,” is a specific method for advertising perishable consumer goods.…
A direct to consumer (DTC) marketing campaign involves promoting a product or service directly from the seller to…
As the name implies, point-of-purchase (P.O.P.) materials attract the consumer’s attention and educate them on the benefits and…