Behavioral targeting uses people’s activities to determine which advertisements and messages will resonate most with them. It leverages…
Deeper Insights Into the Premium Pricing Strategy Premium pricing, also referred to as “image pricing” or “prestige pricing,”…
Freemium Model is the USP of Spotify The key feature of this platform is that it’s free for…
While personal appeal tries to address individual and intimate needs, social appeal focuses on somebody’s position within particular…
a pricing approach in which the producer sets a high introductory price to attract buyers with a strong…
“Experiential marketing uses activities that any consumer can participate in to sell products. At first, this sounds much…
Psychographic. Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. What are some examples of…
Increase the quality of a product or service The familiarity of brand image Raised knowledge about your brand…
In short, the product is everything that is made available to the consumer. In the 4 Ps strategy,…
An Enterprise ecommerce system is software that enables a full range of processes and operations related to trade…