According to authors Philip Kotler and Gary Armstrong, the basic model of consumer decision making involves a 5…
Direct distribution is a strategy in which a producer or manufacturer delivers products directly to the consumer. Using…
In contrast to other marketing models, the 7 Cs Compass Model considers both the marketing strategies as well…
Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most…
People tend to buy from people that they like, and so effective customer service is vital. Customer services…
Distribution is the process of making a product or service available for the consumer or business user who…
Dynamic QR code Dynamic QR codes have a Short url embedded in the code, which can redirect the…
The demographics we target with our brand communication depend on the product category we talk about. But overall,…
Examples of target market segments for a hair salon could include: Trendy, Status Seeking, Singles. Kid-friendly, Conservative, Families.…
The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate. How can a company improve their marketing?…