Guerrilla marketing is an advertising approach that uses “guerrilla” warfare tactics, or the element of surprise, to attract…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
A vertical brand is a brand that oversees every step of their product and brand experience, from factory…
While this seems like they service a broad market, their main target market is males ages 15-25. This…
Through a direct channel the consumer can buy the product directly from the manufacturer. The contrary happens with…
The skimming pricing strategy is used whenever Adidas launches a cutting-edge product that is more advanced than what…
It stocks all the essential goods such as groceries items like eggs, bread, butter, and milk, over-the-counter medicines,…
Word of mouth is influential throughout the consumer decision journey. It’s also the most disruptive factor. Word of…
The American marketing association defines IMC as “a planning process designed to assure that all brand contacts received…
This is the group of customers that may require more attention by marketing managers, since the payoff will…