Distribution: A B2b business might sell their product directly to their customer or to a distributor, wholesaler or…
A brand campaign puts your company’s story and message in front of an audience, with the goal of…
1. What is Dtc retail? DTC refers to the process of delivering a product directly to a consumer…
Businesses that carry luxury brands often utilize exclusive distribution as a method of enhancing their brand images. Other…
Customer insight, also known as consumer insight, is the understanding and interpretation of customer data, behaviors and feedback…
The marketing mix comprises the product, price, place (distribution) and promotion decisions and is often called the “4…
Sap hybris Cloud for Customer (C4C) is SAP’s cloud-based CRM solution. Is Salesforce B2B or B2C The short…
First and foremost, most industrial products are usually more complicated than consumer products and, as a result, require…
Brand Identity Examples Starbucks’ brand identity begins with a green logo in a circular shape. The green color…
Product positioning is a form of marketing that presents the benefits of your product to a particular target…