Complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant…
There are a variety of different advertising approaches that your small business can take. You can focus on…
The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience…
Advertising proof. Shows exactly how an ad will appear in print. – Is sent to the advertiser for…
Working in sales can be incredibly stressful. According to US News, being a sales manager is among the…
TRADE MARKETING DEFINITION Trade marketing is the process of marketing a manufacturer’s products or services to distributors and…
However, Walmart india is based on the B2b process as it sells its products only to traders. According…
Buyer behavior refers to the decision and acts people undertake to buy products or services for individual or…