Direct selling is the selling of products in a non-retail setting, for example, at home, online, or other…
Consumer packaged goods (CPGs) is an industry term for merchandise that customers use up and replace on a…
A distribution channel strategy evaluates ways to improve the positioning of products to boost demand around them. Your…
Good examples of price skimming include innovative electronic products, such as the Apple iphone and Sony PlayStation 3.…
People are the transactional interface between the company and its customers so people deliver the service and they…
What is behavioral segmentation? Behavioral segmentation refers to a process in marketing which divides customers into segments depending…
SWOT is an acronym for strengths, weaknesses, opportunities and threats. The SWOT analysis helps you see how you…
Types of Retailers – Speciality Store, Department Store, Supermarket, Convenience Store, Discount Store, Corporate Chain Store, Voluntary Chain…
Consumer packaged goods (CPG) companies are at the front lines in the battle to understand consumer preferences and…
Consumer behaviour theory is the study of how people make decisions when they purchase, helping businesses and marketers…